As one of the oldest cities in Taiwan, Tainan boasts a rich resource of cultural and historical
attractions. Thanks to the backing of the municipal government, Old Five Channels Cultural
Zone has been turned into an example of creative tourism, drawing in a large number of tourists.
This research surveyed the cognition and preferences of visitors at the cultural zone via
questionnaire and analysed the statistics using one-way Analysis of Variance (ANOVA) and
Tukey Honestly Significant Difference (HSD) test. A connection between the attraction and the
area, which the research aims to discover, was found to be absent. The lack of local distinctness
is detrimental to the development of cultural and creative industries here, which in the long run
risk would harm the zone’s tourist appeal and image as a creative tourism destination.