Gartner (1994) identifies a continuum of eight agents that contribute to the destination image formation. These agents can be internal or external to the destination, with each one representing one or more information sources (IS), which in turn influence tourists’ image perception of the destination. Information displayed through each IS may be fragmented as ‘‘each [agent] ‘highlights’ and ‘singles out’ some particular aspects of the destination, and ‘hides’ or ‘dismisses’ other aspects or attributes which are also an integral part of the actual destination image” (Camprubí, Guia, & Comas, 2014). Therefore, when dissonances on emitted images appear, cognitive evaluations of the perceived tourist image can be either positively or negatively affected, depending on the IS used