Warby Parker’s business model allows customers to test the
company’s retro-style glasses via a mail-order, try-it-at-home program.
The glasses (including prescription lenses) cost a mere $95,
and customers may test up to fi ve frames at a time. In addition, the
Warby Parker Web site enables shoppers to upload photos and
“try on” frames virtually. Such large-scale individualized shopping
experiences have attracted a devoted following among young,
trendy professionals. This business model has made the fi rm a
commercial success.