Dr. Hajo Reissmann, Head of Medical Supply Controlling, University Medical Centre Schleswig-Holstein (UMCSH), discusses the need for standardised product data attributes—such as descriptions, sterilisation requirements and strength—to enable more effective clinical treatments. “When medical devices and pharmaceuticals are clearly and uniquely identified, physicians can more easily analyse and compare results from the products used. With globally defined product data, physicians across borders can collaborate to make adjustments for more positive outcomes.”