Example: Esprit Accor 47
Accor, European leader in hotels and tourism, global leader in corporate services, relies on powerful
corporate culture, a factor of cohesion and mobilization for all players within the Group, symbolized by the
“Esprit Accor”.
This “Esprit Accor” is in particular expressed via five everyday values, experienced and shared by all our
employees right across the world:
Innovation is our trademark
The spirit of conquest is our growth engine
Performance is the key to our continued success
Respect is the basis of all our relationships
Trust is the foundation of our management