- if you do not have enough customers,first examine the quality of your food, the items on your menu, and the service.
- Examine and compare your lunch and dinner customers and menu for differences.
- yourwaitstaff should be consistent with the image of your restaurant. How your employees act and behave is very important. They must be well-groomed, knowledgeable, polite and speak clearly and confidentiy.
- Menu items should represent a good value for the money.
- Service should be efficient, timely, polished, and cordial.
- The cleanliness and appearance of your restaurant strongly influence the success of your business.
- Follow the marketing premise of “underpromise and overdeliver!”
- Empower your employees to make decisions to keep your customers happy. Train your employees on what to do to resolve customer complaints instead of coming to the manager.
- Create a pleasant dining atmosphere, including furniture and fixtures, decorations, lighting, music, and temperature.
- Learn more about your female customers. For family outings and special occasions, women make the decision on where to dine about 75 percent of the time.