Referring back to the different types of film tourism that have been discussed in academic research so far, impacts can differ in scale and level. The more successful a film is, the more likely it is to attract tourism activity at the destination. Furthermore,the tourism impact can be short-term but of immense volume—this is best exemplified by Riley, Baker and Van Doren when comparing films to events (1998). While the release on big screen is the hallmark event, subsequent releases on DVD and later TV can reinstate or reinforce the interest in destinations. However, as the differentiation between movie-induced and television-induced tourism highlights, TV series can have a more long-term, levelled impact on tourism (Torchin, 2002).