• Social, mobile, and local marketing are the fastest growing forms of online marketing.
• By 2012, spending on mobile marketing had already overtaken social marketing.
In 2013, mobile marketing spending is almost twice as much as spending on
social marketing.
• While social marketing is growing at around 30% a year, mobile is growing at
around 50% a year. Local marketing, estimated to be about $2.2 billion in 2013,
is growing at nearly 100% a year.
• Traditional online marketing (browser-based search and display ads and e-mail)
still constitutes the majority of all online marketing, but it is growing much
more slowly than social-mobile-local marketing.
• Social, mobile, and local marketing are the fastest growing forms of online marketing.• By 2012, spending on mobile marketing had already overtaken social marketing.In 2013, mobile marketing spending is almost twice as much as spending onsocial marketing.• While social marketing is growing at around 30% a year, mobile is growing ataround 50% a year. Local marketing, estimated to be about $2.2 billion in 2013,is growing at nearly 100% a year.• Traditional online marketing (browser-based search and display ads and e-mail)still constitutes the majority of all online marketing, but it is growing muchmore slowly than social-mobile-local marketing.
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