And Mexico City knows all about the benefits of reducing congestion in intercity transit. The capital of Mexico is ringed by mountain ranges and has been battling dangerous levels of smog congestion for decades. Reducing traffic congestion doesn’t just benefit the inhabitants’ health, it reduces strain on government health programs, traffic control, and of course, the country’s carbon footprint. But how do you promote a bike sharing program in a country with a vast disparity in income levels and a sprawling geography?
The government-sponsored program, Ecobici, operates on a flexible membership program with a nominal cost for bike usage. Users can purchase a membership for anywhere from 24 hours (less than US $7) to a year ($32), and then pay for incremental use. The first 45 minutes of use per trip is free, and a two-hour trip costs less than $3. Membership fees are structured to encourage, not discourage, repeat trips.
And Mexico City knows all about the benefits of reducing congestion in intercity transit. The capital of Mexico is ringed by mountain ranges and has been battling dangerous levels of smog congestion for decades. Reducing traffic congestion doesn’t just benefit the inhabitants’ health, it reduces strain on government health programs, traffic control, and of course, the country’s carbon footprint. But how do you promote a bike sharing program in a country with a vast disparity in income levels and a sprawling geography?
The government-sponsored program, Ecobici, operates on a flexible membership program with a nominal cost for bike usage. Users can purchase a membership for anywhere from 24 hours (less than US $7) to a year ($32), and then pay for incremental use. The first 45 minutes of use per trip is free, and a two-hour trip costs less than $3. Membership fees are structured to encourage, not discourage, repeat trips.
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