Their guiding philosophy has the power to influence, inspire and challenge employees on a daily basis. Nike Corporation global strategy for human resources (HR) is to help unleash this potential across every area of their business by enabling leaders to make great decisions that, in turn, enable Nike’s business growth. Their HR function supports growth goals as partners to their leaders to ensure they evolve the organisation to support all of their brands, ensure operational and functional excellence, and plan the size and cost of their global workforce. Moreover, Nike Corporation challenged employees through group exercises and brainstorming sessions to define how the future could look and how they would get there. Furthermore, employees’ insights during that exercise helped them to shape their business approach to sustainability and employees’ roles in delivering on that. ( Luedicke and Giesler, 2008)