2.2.3. A holistic view of shopping value
These studies suggest that shopping value is a complex construct that has different categories and dimensions based on different perspectives and conceptual definitions. More specifically, sensory stimulation, entertainment, social interaction, escapism, and enjoyment are derived from the shopping trip and experience; ambience, convenience, efficiency, and customer services are derived from the store itself; and product economic value and product performance are product value. Therefore, the literature indicates that shopping trip value, product value, and store value all contribute to consumer shopping value.