Mission -
Samsung’s mission seems focused in building its brand and
becoming a creative leader in new markets. It looks like Samsung is set to change its reputation of being fast followers, a company that succeeds through watching others pioneer new technologies and markets and then rush in behind. This was seen when Samsung lost a
high profile case to iPhone after being accused of the company’s phones were iPhone’s rip
-offs that violated a number of patents. In spite of its success, Samsung still lags behind Apple in terms of which is the most innovative company. In its mission to capture the title of being creative leader in the Smartphone market, Samsung leaders believe they must fundamentally transform the
company’s culture and strategies. By doing R&D, Samsung will be able
to control its destiny.
Vision
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“Inspire the world, create the