This research paper details a study of social network users personality style and their consequent
social media use on the popular social networking site (SNS), Facebook. The self-reported level of extroversion
amongst other personality traits served as the central delineation of personality style. The amount of
social media usage was determined based on basic behaviors and motivations for using the site (e.g., time
spent, purpose, etc.). The objective of this study was to determine if and how a relationship existed between
Facebook use and personality type in that one personality type would use Facebook more often and for different
reasons than the other, unrepresented personality type. The results indicated that heavy Facebook users,
who spend more than two hours daily on the site, are seen by themselves and others as more outgoing and
extroverted.