Organizations also need to train employees on how to manage personal information collected from customers. This is especially important for medical and financial information. Obviously, intentional misuse of such information can have serious negative economic consequences, including significant declines in stock prices. Unintentional disclosure of such personal information can also create costly problems, however. For example, someone denied health or life insurance because of improper disclosure of personal information is likely to sue the organization that was supposed to restrict access to that data.