The Nike Air Force One “So Cals” were made by Atlanta sneaker shop Laced Up as part of a new service called Solitaire Kicks. The service is offered by Laced Up with the help of Prriya & Chintans Couture and Jewelry, who provide fashion consulting to customers when customizing their shoes adorned with yellow, blue or white diamonds as well as silver and gold. The first pair, worth an estimated $50,000 were presented to rapper Big Boi at the launch party for Solitaire Kicks