The results of hypotheses testing could be revealed as follows:
1. Consumers with different gender, occupation, education level and average income has different service using behavior in frequency of service using per month at statistical significance level of 0.05 and 0.01.
2. Consumers with different age, education level, occupation, average income and marriage status has different service using behavior in expenditure of purchase per month at statistical significance level of 0.05 and 0.01.
3. Consumers with different average income, gender, education level and occupation has different service using behavior in items of purchase per time at statistical significance level of 0.05 and 0.01.
4. The service marketing mix in promotion, place, process, people, physical evidence, product and price were positively related to service using behavior at Daiso Sangyo in frequency of service using per month at moderate level and low level with statistical significance level of 0.01.
5. The service marketing mix in people were positively related to service using behavior at Daiso Sangyo in expenditure of purchase per month at low level with statistical significance level of 0.05.
6. The service marketing mix in promotion, people, physical evidence, process, product, price and place were positively related to service using behavior at Daiso Sangyo in items of purchase per time at low level with statistical significance level of 0.05 and 0.01.