Creative Industry Management
Overview of Creative Industry (CI)
• Creative Industry Products and Services are generally are a product of the mind.
• Creativity has a fundamental intangibility dimension.
• Derives its value from artistic and human talent and incorporated in at different stages:
o Creation, production, reproduction and distribution
• A very new industry compare to Banking, Finance or Manufacturing but with a long history.
• In developed and developing societies, CI prospers in cities and have a impact on mega-cities. In developing world, CI provide stimulation, promote collective entrepreneurship and very often – as in the OTOP – give a voice to communities and a new mode of revenue.
• Globalization may open new possibilities for CI but a tighter control over production and distribution is needed.
• The intellectual dimension of the creative goods can be potentially used and enjoyed by an unlimited number of people without depriving the owner of their use or enjoyment.
o Which means it’s intangible and needs legal protection. ie. Music or movie
• Creative goods are generally collective goods and are exposed to the risk of copying.
• Good practice of Intellectual Property (IP) or copyright rules and regulations are needed to minimize the above risk.