The increasing population diversity presents the opportunity for Burger King to innovate its products to attract consumers of various backgrounds. Higher health consciousness threatens demand for Burger King’s products, which are sometimes criticized as unhealthful. However, the company has the opportunity to improve the healthfulness of its products. Animal rights advocacy continues to attract attention, threatening the main products of Burger King. Still, the firm can implement new supply chain policies to address concerns on animal rights and welfare. This part of the PESTEL analysis points to Burger King’s opportunities to improve despite the threats linked to sociocultural external factors.