This paper investigates the feasibility of charging residents for on-street parking in dense urban
neighborhoods as a way to clear parking supply and demand. We elicited residents' willingness to pay
(WTP) for a hypothetical parking permit program in New York City using a payment card approach, and
estimate the key determinants through a Double Hurdle model. A little more than half of respondents
(52.5%) are willing to pay for an average $408 per year, even though the revenue is not specified to be
return back to the neighborhoods. Pricing becomes more acceptable in neighborhoods where the major
parking problem is shortage and crowding caused mainly by local residents instead of parking intrusion
by non-residents. The WTP value varies by resident car ownership and home parking types. The results
suggest that curb parking pricing for local residents might be both economically and politically feasible in
certain dense urban neighborhoods.