One of the ways to foster creativity is to ensure that we engage the full creative potential of the human brain in any exercise. Most researchers believe that there is a much broader range of creativity or creative essence than that attributed to the right half of the brain. Acceptance of the inner creative resource (everyone’s creative side) that can be both surrendered to and depended upon, is now firmly established by the new physics, split-brain research and triune brain findings and well established in business and management.