The researcher examines a detailed synopsis of the specialty coffee industry and the role
that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative
overall position. The researcher will examine the business structure of Starbucks and the
future implications of its current business strategies. By examining the strategic
imperatives such as how to expand abroad and understanding the international context,
the researcher will determine strong and weak business strategies of the company.
Starbucks has overcome organizational and managerial implications that will serve as a
strong model for international businesses. The researcher will then give strategy and
implementation recommendations on how Starbucks can grow as an international
business.