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0:13
To understand the business of mythology and what a Chief Belief Officer is supposed to do, you have to hear a story of Ganesha, the elephant-headed god who is the scribe of storytellers, and his brother, the athletic warlord of the gods, Kartikeya. The two brothers one day decided to go on a race, three times around the world. Kartikeya leapt on his peacock and flew around the continents and the mountains and the oceans. He went around once, he went around twice, he went around thrice. But his brother, Ganesha, simply walked around his parents once, twice, thrice, and said, "I won." "How come?" said Kartikeya. And Ganesha said, "You went around 'the world.' I went around 'my world.'" What matters more?
1:21
If you understand the difference between 'the world' and 'my world,' you understand the difference between logos and mythos. 'The world' is objective, logical, universal, factual, scientific. 'My world' is subjective. It's emotional. It's personal. It's perceptions, thoughts, feelings, dreams. It is the belief system that we carry. It's the myth that we live in.
1:50
'The world' tells us how the world functions, how the sun rises, how we are born. 'My world' tells us why the sun rises, why we were born. Every culture is trying to understand itself: "Why do we exist?" And every culture comes up with its own understanding of life, its own customized version of mythology.
2:20
Culture is a reaction to nature, and this understanding of our ancestors is transmitted generation from generation in the form of stories, symbols and rituals, which are always indifferent to rationality. And so, when you study it, you realize that different people of the world have a different understanding of the world. Different people see things differently -- different viewpoints.
2:48
There is my world and there is your world, and my world is always better than your world, because my world, you see, is rational and yours is superstition. Yours is faith. Yours is illogical. This is the root of the clash of civilizations. It took place, once, in 326 B.C. on the banks of a river called the Indus, now in Pakistan. This river lends itself to India's name. India. Indus.
3:23
Alexander, a young Macedonian, met there what he called a "gymnosophist," which means "the naked, wise man." We don't know who he was. Perhaps he was a Jain monk, like Bahubali over here, the Gomateshwara Bahubali whose image is not far from Mysore. Or perhaps he was just a yogi who was sitting on a rock, staring at the sky and the sun and the moon.
3:48
Alexander asked, "What are you doing?" and the gymnosophist answered, "I'm experiencing nothingness." Then the gymnosophist asked, "What are you doing?" and Alexander said, "I am conquering the world." And they both laughed. Each one thought that the other was a fool. The gymnosophist said, "Why is he conquering the world? It's pointless." And Alexander thought, "Why is he sitting around, doing nothing? What a waste of a life."
4:24
To understand this difference in viewpoints, we have to understand the subjective truth of Alexander -- his myth, and the mythology that constructed it. Alexander's mother, his parents, his teacher Aristotle told him the story of Homer's "Iliad." They told him of a great hero called Achilles, who, when he participated in battle, victory was assured, but when he withdrew from the battle, defeat was inevitable. "Achilles was a man who could shape history, a man of destiny, and this is what you should be, Alexander." That's what he heard.
5:08
"What should you not be? You should not be Sisyphus, who rolls a rock up a mountain all day only to find the boulder rolled down at night. Don't live a life which is monotonous, mediocre, meaningless. Be spectacular! -- like the Greek heroes, like Jason, who went across the sea with the Argonauts and fetched the Golden Fleece. Be spectacular like Theseus, who entered the labyrinth and killed the bull-headed Minotaur. When you play in a race, win! -- because when you win, the exhilaration of victory is the closest you will come to the ambrosia of the gods."
5:58
Because, you see, the Greeks believed you live only once, and when you die, you have to cross the River Styx. And if you have lived an extraordinary life, you will be welcomed to Elysium, or what the French call "Champs-Élysées" -- (Laughter) -- the heaven of the heroes.
6:24
But these are not the stories that the gymnosophist heard. He heard a very different story. He heard of a man called Bharat, after whom India is called Bhārata. Bharat also conquered the world. And then he went to the top-most peak of the greatest mountain of the center of the world called Meru. And he wanted to hoist his flag to say, "I was here first." But when he reached the mountain peak, he found the peak covered with countless flags of world-conquerors before him, each one claiming "'I was here first' ... that's what I thought until I came here." And suddenly, in this canvas of infinity, Bharat felt insignificant. This was the mythology of the gymnosophist.
7:22
You see, he had heroes, like Ram -- Raghupati Ram and Krishna, Govinda Hari. But they were not two characters on two different adventures. They were two lifetimes of the same hero. When the Ramayana ends the Mahabharata begins. When Ram dies, Krishna is born. When Krishna dies, eventually he will be back as Ram.
7:46
You see, the Indians also had a river that separates the land of the living from the land of the dead. But you don't cross it once. You go to and fro endlessly. It was called the Vaitarani. You go again and again and again. Because, you see, nothing lasts forever in India, not even death. And so, you have these grand rituals where great images of mother goddesses are built and worshiped for 10 days ... And what do you do at the end of 10 days? You dunk it in the river. Because it has to end. And next year, she will come back. What goes around always comes around, and this rule applies not just to man, but also the gods. You see, the gods have to come back again and again and again as Ram, as Krishna. Not only do they live infinite lives, but the same life is lived infinite times till you get to the point of it all. "Groundhog Day." (Laughter)
8:57
Two different mythologies. Which is right? Two different mythologies, two different ways of looking at the world. One linear, one cyclical. One believes this is the one and only life. The other believes this is one of many lives. And so, the denominator of Alexander's life was one. So, the value of his life was the sum total of his achievements. The denominator of the gymnosophist's life was infinity. So, no matter what he did, it was always zero. And I believe it is this mythological paradigm that inspired Indian mathematicians to discover the number zero. Who knows?
9:42
And that brings us to the mythology of business. If Alexander's belief influenced his behavior, if the gymnosophist's belief influences his behavior, then it was bound to influence the business they were in. You see, what is business but the result of how the market behaves and how the organization behaves? And if you look at cultures around the world, all you have to do is understand the mythology and you will see how they behave and how they do business.
10:12
Take a look. If you live only once, in one-life cultures around the world, you will see an obsession with binary logic, absolute truth, standardization, absoluteness, linear patterns in design. But if you look at cultures which have cyclical and based on infinite lives, you will see a comfort with fuzzy logic, with opinion, with contextual thinking, with everything is relative, sort of -- (Laughter) mostly. (Laughter)
10:46
You look at art. Look at the ballerina, how linear she is in her performance. And then look at the Indian classical dancer, the Kuchipudi dancer, the Bharatanatyam dancer, curvaceous. (Laughter)
11:00
And then look at business. Standard business model: vision, mission, values, processes. Sounds very much like the journey through the wilderness to the promised land, with the commandments held by the leader. And if you comply, you will go to heaven.
11:19
But in India there is no "the" promised land. There are many promised lands, depending on your station in society, depending on your stage of life. You see, businesses are not run as institutions, by the idiosyncrasies of individuals. It's always about taste. It's always about my taste.
11:43
You see, Indian music, for example, does not have the concept of harmony. There is no orchestra conductor. There is one performer standing there, and everybody follows. And you can never replicate that performance twice. It is not about documentation and contract. It's about conversation and faith. It's not about compliance. It's about setting, getting the job done, by bending or breaking the rules -- just look at your Indian people around here, you'll see them smile; they know what it is. (Laughter) And then look at people who have done business in India, you'll see the exasperation on their faces. (Laughter) (Applause)
12:26
You see, this is what India is today. The ground reality is based on a cyclical world view. So, it's rapidly changing, highly diverse, chaotic, ambiguous, unpredictable. And people are okay with it. And then globalization is taking place. The demands of modern institutional thinking is coming in. Which is rooted in one-life culture. And a clash is going to take place, like on the banks of the Indus. It is bound to happen.
12:57
I have personally experienced it. I'm trained as a medical doctor. I did not want to study surgery. Don't ask me why. I love mythology too much. I wanted to learn mythology. But there is nowhere you can study. So, I had to teach it to myself. And mythology does not pay, well, until now. (Laughter) So, I had to take up a job. And I worked in the pharma industry. And I work
กลับไปยัง talkReturn เพื่อพูดคุยคำบรรยายและเสียงบรรยายเลือกภาษา0:13คุณต้องฟังเรื่องราวของกาเนชา พระหัวช้างเจ้าสไครบ์ของ storytellers และพี่ชายของเขา อุบลกีฬาเทพเจ้า Kartikeya เข้าใจธุรกิจของตำนานและสิ่งเชื่อประธานควรทำ พี่น้องสองวันหนึ่งตัดสินใจไปแข่ง ครั้งที่สามทั่วโลก Kartikeya หลุดออกมาบนเขานกยูง และบินทั่วประเทศ และภูเขา และมหาสมุทร เขาไปทั่วครั้ง เขาไปรอบสอง เขาไปทั่วเลย แต่พี่ชายของเขา กาเนชา เพียงแค่เดินรอบพ่อหนึ่ง สอง เลย กล่าว ว่า "ข้าชนะแล้ว" "วิธีมา" Kartikeya กล่าว และกล่าวว่า กาเนชา, "คุณโลก' ' ยิ้มโลก' ของฉัน ' " สิ่งสำคัญมาก1:21ถ้าคุณเข้าใจความแตกต่างระหว่าง 'โลก' และ 'ฉันโลก' คุณเข้าใจความแตกต่างระหว่างโลโก้และ mythos 'โลก' มีวัตถุประสงค์ ตรรกะ สากล เรื่อง วิทยาศาสตร์ 'โลกของฉัน' ตามอัตวิสัยได้ มันเป็นอารมณ์ ส่วนบุคคลได้ เรื่องของภาพลักษณ์ ความคิด ความรู้สึก ความฝัน ระบบความเชื่อที่เรามีได้ เป็นตำนานที่เราอาศัยอยู่ใน1:50'โลก' บอกว่า ฟังก์ชันโลก วิธีพระอาทิตย์ขึ้น ว่าเราเกิดมา 'โลกของฉัน' บอกทำไมพระอาทิตย์ขึ้น ทำไมเราเกิด ทุกวัฒนธรรมจะพยายามเข้าใจตัวเอง: "ทำไมทำเราอยู่หรือไม่" และทุกวัฒนธรรมเกิดขึ้นกับชีวิต รุ่นตำนานตนเองเข้าใจตนเอง2:20วัฒนธรรมเป็นปฏิกิริยาธรรมชาติ และการทำความเข้าใจของบรรพบุรุษของเรา สร้างสร้างในรูปแบบของเรื่องราว สัญลักษณ์ และ พิธีกรรม ซึ่งมักสนใจกับ rationality นำส่ง และดังนั้น เมื่อศึกษา คุณรู้ว่า คนในโลกมีความเข้าใจแตกต่างกันของโลก คนย่อมเห็นต่างกัน - มุมมองที่แตกต่างกัน2:48มีโลกของฉัน และมีโลกของคุณ และโลกของฉันเสมอดีกว่าของโลก เพราะโลกของฉัน คุณเห็น จะเชือด และจะความเชื่อโชคลาง คุณมีความเชื่อ ของคุณเป็นเรื่องไร้เหตุผล โดยรากของการปะทะกันของอารยธรรม ใช้สถานที่ ครั้ง ในบี 326 ริมแม่น้ำเรียกว่าเอยูรเว ในปากีสถาน แม่น้ำนี้ยืดตัวเองชื่อของอินเดีย อินเดีย เอยูรเว3:23อเล็กซานเดอร์ มาซิโดเนียหนุ่ม พบมีสิ่งที่เขาเรียกเป็น "gymnosophist ซึ่งหมายถึง "การเปลือย ธีร" เราไม่รู้ว่าที่เขา บางทีเขาพระเจน เช่น Bahubali มากกว่าที่นี่ Gomateshwara Bahubali มีรูปมีมัย หรือบางทีเขาเพียงโยคีที่นั่งอยู่บนก้อนหิน จ้องท้องฟ้า และดวงอาทิตย์ และดวงจันทร์3:48อเล็กซานเดอร์ "จะทำอะไร" และ gymnosophist การ ตอบ "ฉันกำลังประสบ nothingness" แล้ว gymnosophist ที่ถาม "จะทำอะไร" และอเล็กซานเดอร์กล่าว ว่า "ฉันกำลังเอาชนะโลก" และพวกเขาทั้งสองหัวเราะ แต่ละคนคิดว่า ที่ อื่นเป็นคนโง่ Gymnosophist กล่าวว่า "ทำไมต้องเป็นเขาเอาชนะโลก มันเป็นอวกาศ" และคิดว่า อเล็กซานเดอร์ "ทำไมเขา นั่งรอบ ทำอะไร อะไรให้เสียชีวิต"4:24เข้าใจความแตกต่างในมุมมองนี้ เราต้องเข้าใจความจริงตามอัตวิสัยของอเล็กซานเดอร์ - ตำนานของเขา และตำนานที่ที่สร้างนั้น แม่ของอเล็กซานเดอร์ พ่อแม่ ครูอาริสโตเติลบอกเรื่องของโฮเมอร์ "อีเลียด" พวกเขาบอกของพระเอกมากเรียกว่าอคิลลีส ที่ เมื่อเขาได้เข้าร่วมในการต่อสู้ ชัยมั่นใจ แต่เมื่อเขาต้องถอนตัวออกจากการต่อสู้ ความพ่ายแพ้หลีกเลี่ยงไม่ได้ "อคิลลีสคนสามารถรูปประวัติ ชายของโชคชะตา และนี่คืออะไรคุณควรจะ อเล็กซานเดอร์" นั่นคือสิ่งที่เขาได้ยิน5:08"ที่คุณไม่ควรหรือไม่ นอกจากนี้คุณไม่ควรจะ Sisyphus ใครสะสมก้อนหินภูเขาตลอดทั้งวันจะพบหินที่สะสมลงในเวลากลางคืน ไม่มีชีวิตที่น่าเบื่อ มาตรฐาน ความหมายการ จะงดงาม -ชอบฮีโร่กรีก เช่น Jason ไปทะเลกับ Argonauts และนำขนแกะทอง ได้งดงามเช่น Theseus ที่ป้อนเขาวงกต และฆ่า Minotaur หัววัว เมื่อคุณเล่นในการแข่งขัน ชนะ -เนื่องจากเมื่อคุณชนะ ตื่นเต้นกับชัยชนะเป็นสุดคุณจะมาแอมบรอเซียของพระเจ้า "5:58เนื่องจาก คุณดู กรีกเชื่อกันว่า คุณอาศัยอยู่เพียงครั้งเดียว และเมื่อคุณตาย คุณต้องข้ามในแม่น้ำ Styx และหากคุณได้อาศัยชีวิตเป็นพิเศษ คุณจะยินดีกับอิลิเซียม หรืออะไรที่ฝรั่งเศสเรียก "ว่า" - (หัวเราะ) - สวรรค์ของวีรบุรุษ6:24But these are not the stories that the gymnosophist heard. He heard a very different story. He heard of a man called Bharat, after whom India is called Bhārata. Bharat also conquered the world. And then he went to the top-most peak of the greatest mountain of the center of the world called Meru. And he wanted to hoist his flag to say, "I was here first." But when he reached the mountain peak, he found the peak covered with countless flags of world-conquerors before him, each one claiming "'I was here first' ... that's what I thought until I came here." And suddenly, in this canvas of infinity, Bharat felt insignificant. This was the mythology of the gymnosophist.7:22You see, he had heroes, like Ram -- Raghupati Ram and Krishna, Govinda Hari. But they were not two characters on two different adventures. They were two lifetimes of the same hero. When the Ramayana ends the Mahabharata begins. When Ram dies, Krishna is born. When Krishna dies, eventually he will be back as Ram.7:46You see, the Indians also had a river that separates the land of the living from the land of the dead. But you don't cross it once. You go to and fro endlessly. It was called the Vaitarani. You go again and again and again. Because, you see, nothing lasts forever in India, not even death. And so, you have these grand rituals where great images of mother goddesses are built and worshiped for 10 days ... And what do you do at the end of 10 days? You dunk it in the river. Because it has to end. And next year, she will come back. What goes around always comes around, and this rule applies not just to man, but also the gods. You see, the gods have to come back again and again and again as Ram, as Krishna. Not only do they live infinite lives, but the same life is lived infinite times till you get to the point of it all. "Groundhog Day." (Laughter)8:57Two different mythologies. Which is right? Two different mythologies, two different ways of looking at the world. One linear, one cyclical. One believes this is the one and only life. The other believes this is one of many lives. And so, the denominator of Alexander's life was one. So, the value of his life was the sum total of his achievements. The denominator of the gymnosophist's life was infinity. So, no matter what he did, it was always zero. And I believe it is this mythological paradigm that inspired Indian mathematicians to discover the number zero. Who knows?9:42And that brings us to the mythology of business. If Alexander's belief influenced his behavior, if the gymnosophist's belief influences his behavior, then it was bound to influence the business they were in. You see, what is business but the result of how the market behaves and how the organization behaves? And if you look at cultures around the world, all you have to do is understand the mythology and you will see how they behave and how they do business.10:12Take a look. If you live only once, in one-life cultures around the world, you will see an obsession with binary logic, absolute truth, standardization, absoluteness, linear patterns in design. But if you look at cultures which have cyclical and based on infinite lives, you will see a comfort with fuzzy logic, with opinion, with contextual thinking, with everything is relative, sort of -- (Laughter) mostly. (Laughter)10:46You look at art. Look at the ballerina, how linear she is in her performance. And then look at the Indian classical dancer, the Kuchipudi dancer, the Bharatanatyam dancer, curvaceous. (Laughter)11:00And then look at business. Standard business model: vision, mission, values, processes. Sounds very much like the journey through the wilderness to the promised land, with the commandments held by the leader. And if you comply, you will go to heaven.11:19But in India there is no "the" promised land. There are many promised lands, depending on your station in society, depending on your stage of life. You see, businesses are not run as institutions, by the idiosyncrasies of individuals. It's always about taste. It's always about my taste.11:43You see, Indian music, for example, does not have the concept of harmony. There is no orchestra conductor. There is one performer standing there, and everybody follows. And you can never replicate that performance twice. It is not about documentation and contract. It's about conversation and faith. It's not about compliance. It's about setting, getting the job done, by bending or breaking the rules -- just look at your Indian people around here, you'll see them smile; they know what it is. (Laughter) And then look at people who have done business in India, you'll see the exasperation on their faces. (Laughter) (Applause)12:26You see, this is what India is today. The ground reality is based on a cyclical world view. So, it's rapidly changing, highly diverse, chaotic, ambiguous, unpredictable. And people are okay with it. And then globalization is taking place. The demands of modern institutional thinking is coming in. Which is rooted in one-life culture. And a clash is going to take place, like on the banks of the Indus. It is bound to happen.12:57I have personally experienced it. I'm trained as a medical doctor. I did not want to study surgery. Don't ask me why. I love mythology too much. I wanted to learn mythology. But there is nowhere you can study. So, I had to teach it to myself. And mythology does not pay, well, until now. (Laughter) So, I had to take up a job. And I worked in the pharma industry. And I work
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