Mood is one influencer of cognitive tuning, but it does not always have to be a
conscious signal that an individual is aware exists (Kuschel, Forster, & Denzler, 2010).
There are many signals, both implicit and explicit, that inform an individual about their EFFECT OF COLOR 7"
current situation and can then modify the individual’s thought and behaviors. It has been
shown that implicit signals also influence an individual’s thinking through cognitive
tuning processes. This shows that color, which has been shown to evoke approach and
avoidance motivations, can have the same effect on cognitive task performance as moods
and emotions.