1. Costumes And Color Theory
One of the things K Pop so well is creative use of costumes and color in music videos. Hundreds of years ago, when North America was barely being industrialized, Asia already had a burgeoning art and graphics scene.
So, it should come as no surprise that Asian pop culture in general, including music videos, is often heavily refined and well thought. Use of effects, make up, outfits, and everything else, are always in service to a greater theme and vision.