Second mover responds to first mover, typically through imitation
Is more cautious than first movers
Tends to study customer reactions to product innovations
Tends to learn from the mistakes of first movers, reducing its risks
Takes advantage of time to develop processes and technologies that are more efficient than first movers, reducing its costs
Can avoid both the mistakes and the huge spending of the first movers
Will not benefit from first mover advantages, lowering potential returns