Innocence and purity: White is the beginning of everything, before anything is muddied or thinking is 'colored'.
Equality and unity: White represents the positive as well as the negative aspects of all colors. It contains an equal balance of all the colors of the spectrum.
Effects of White:
Impartial: White suggests fairness and neutrality because of the balance and equality of all the colors contained within it.
Rescuer: White rescues us from the dark. It is the white knight, rescuing the damsel in distress.
Futuristic: Symbolizing a clean slate, we can envisage anything with white.
Efficient: White is clean and clinical, giving an impression of efficiency and organization.