The factors which are important for strawberry quality include:
• degree of ripeness, generally judged by percentage of pink or red color
• gloss, an indication of freshness and absence of water loss
• absence of defects such as decay, bruising, and shriveling
• flavor, determined by sugars, acidity and flavor volatiles berry size and uniformity
• firmness, absence of soft, overripe or leaky berries
• price and availability