The BCG of the company consists of Question marks which, “Indicate that a product is
growing rapidly and consumes large amounts of cash, but because they have low market shares they do
not generate much cash; the result is large net cash consumption,” according to netmba.com. The question
marks in Coca Cola’s case are there energy drinks. An example would be the energy drink Full Throttle.
With the majority of America consuming energy drinks this product’s quality and taste and purpose
brings the company a profit. They just do not know how long it last.