second, he decided that the firm would concentrate resources on the Ford brand and sell off the premier Automotive group business even if it meant taking a loss. Mulally had ridiculed the idea that top management could focus on jaguar before
breakfast, attend to volvo or land Rover before lunch, and then consider Ford and its lincoln offshoot in north america in the afternoon.Accordingly, in 2007 aston martin was sold to peivate jaguar and land Rover were sold to india's Tata Group in 2008 and a chinese carmaker Geely bought Volvo in 2010. Further, the mercury brand was phased out