The goal of the Concept Paper is to outline and assess Armenia’s tourism resources, development
trends and perspectives, define key goals of state policy in tourism industry, asses its challenges
and roadblocks as well as determine the issues, directions and principles of state policy to reach
the goal.
This strategy concept paper is prepared in cooperation with USAID-funded Competitive Armenian
Private Sector Project, Armenia 2020 project, Economy and Values Research Centre taking into
account the current situation with Armenia’s tourism industry, international practices, as well as the
outcomes of the study and analysis of issues and recommendations presented by Armenian Tourism
Development Agency and the private sector, including Union of Incoming Tour Operators of
Armenia, Armenian Hotel Association, Armenian Restaurant Association, Armenian Guides Guild,
Armenian Ecotourism Association, Board of Airline Representatives in Armenia and American Society
of Travel Agents .