Whereas in Vietnam, April and May 2015 was very dry, which some provinces in the central of Vietnam have to declare state of emergency due to lack of water. Accordingly, this has impact to PMTA’s domestic sales of fertilizer during that period. However, it started to rain in June,especailly in the southern parts of Vietnamand resulted with increasing demand for fertilizer toward the end of 2Q/15. Meanwhile, Thailand also declared drought in 34 provinces and launched water-saving campaign to promote awarness among citizens as a result of insufficient rainfall affecting people’s life in Thailand’s northern, northeastern and central regions, whereas the main rivers witness the lowest levels in decades.However, with proficient marketing strategy, PMTA could manage to boost sales volume by 27% YoY and 85% QoQ, which was largely from higher exports volume to Philippine and Africa region while maintain domestic sales.