If ads have taught us anything about athletics, it's that all you need to do is pop open a bowl of Official Sponsor cereal and slide on your Official Sponsor shoes to transform into an Olympic-level competitor. It's a tried and true method: "Best Sports Guy uses our product, and he is the Best Sports Guy! Use our product, too!" But tried and true methods are boring. You know what would really sell shoes? Mocking the disabled. Like Nike did here: