The overarching problem, or goal, for most executives is how to make their businesses more profitable, as quickly, reliably, and as inexpensively as possible, so they can be assured that they will remain in business, keep the owners happy, and keep their jobs. Myriad other problems are related to that main concern; for example,
Finding new customers
Keeping existing customers
Selling more to existing customers
Improving customer service
Reducing personnel costs
Reducing customer complaints
Decreasing time to market
Improving market share (or mind share)
Taking advantage of new technology
Improving morale
Developing new products
Leaving markets or closing units