4. A Communications Strategy, consisting of a comprehensive seet of coherent communication activities aimed at achieving the objectives of ASEAN Connectivity, is envisaged for outreach and advocacy purposes as implementation requires close collaboration among stakeholders or constituents, which could cover the mass media, relevant representatives of the public and private sectors as well as national and local authorities. In addition, it is also important to assess stakeholders’ or constituents’ concerns, expectations, interests, and perceptions of Connectivity activities. It is also essential that the communications strategy takes into account processes that have been initiated and established, giving special attention to lessons learned and existing channels of dissemination.