Cute Circuit [CuteCircuit] is a fashion company based in London specializing in design of interactive fashion, figure 7. The CuteCircuit product line includes Prét-à-Porter Collection, Haut Couture Collection and Special projects for unique performances. Most of the garment design focus on the clothing using LED Technology and reflective materials, for example the Twinkle Dress Line. But there are also other approaches for example the Hug Shirt that enables people to send hugs over distance. The