There's been much hand wringing over the decline and potential total implosion of the New York Times. But, really, is there any news organization that would benefit more from being wrested from its family control and given new ownership than the Times? The so-called "paper of record" has been since its inception, insular and incestuous, and has remained so by design A nifty covenant drawn up in the mid-1980s guaranteed that the family's stock in the paper could only be traded within the "The Trust" for decades forward. 2 This insured little opposition in January of 1992 when Arthur Sulzberger Jr. often called "Pinch," but rarely to his face became the 5th member of the ochs/Sulzberger family to run the paper. And by all accounts. (he least qualified. From poor strategic decisions (buying Abuzz com in 1999 for sso million only to shut it down, taking a nearly s23 million write down. a mere three years later) to lax oversight, Sutzberger has been to liberal nepotism as the Bush clan has been to the conservative kind.