to treat the inevitable injuries.
The event is overseen by a Master of Ceremonies dressed in the traditional costume of white overalls, a white top hat and a big floral button. The MC counts down to the start of each race: "One to be ready, two to be steady, three to prepare and four to be off."
On the count of three a special guest roller launches the cheese and on four the fearless competitors follow. The first person to arrive at the foot of the hill wins. The reward? They get to keep the cheese!