Hypothesis 6 (H6) results suggest that differences in purchase intention are caused by the various age levels among respondents. The researcher can conclude that Thai people between 20-25 years old who have read Thai beauty blogs are far more likely to purchase cosmetics. Thai people in this age group are a lot keener on reading blogs online than older people since they are more socially interactive in online networks. They also read those far more frequently as they are easily motivated by beauty bloggers. On the other hand, people within the 41-50 age range are more pragmatic people. They generally want to see the real cosmetic product and try it before purchasing it. Moreover, they see beauty bloggers as a form of advertising that does not necessarily provide objective information about and a neutral evaluation of cosmetics but instead focus on boosting sales.