be better achieved by sending positive signals to potential visitors regarding the running of the TS, via announcements of sponsor- ships and endorsements from public and private organizations.
It would be also be very effective for organizers to get permission from visitors to past editions to include their companies in the brochures and documents used for future TS promotion. By doing this, potential visitors become aware of their competitors' interest and, thus more motivated to attend the TS.
Organizers should acknowledge the increasing emphasis that exhibitors and visitors put on relationships. In this direction, they should facilitate encounters by providing special spaces and events within each TS to catalyze interaction between exhibitors and visitors. They should also facilitate the recognition of competitors by celebrating horizontal events (conferences, seminars) in the TSs, and to provide access to consulting services about establishing new upwards and downwards relationships.
Organizers should make an effort to reduce the relative costs by offering bonuses or discounts to actual visitors who engage in multiple TS events and venues. With respect to their own events, these initiatives would have a positive impact on the visitor's probability of attending future editions of the TS or other events hosted at the organizer's premises. With respect, to other complementary, non-competitive events, they might reach agreements with organizers at other venues to increase common potential attraction. Via this approach, organizers would address visitors' TS attendance budgets rather than just the costs of individual events.
Finally, another managerial implication for TS organizers would be to improve the timing convenience of their TS portfolio by scheduling events in collaboration with local business associations and Chambers of Commerce.
For exhibitors, the managerial implications run in parallel with the above-mentioned implications for exhibitors. Two more specific recommendations would be to incorporate personnel at the booths with functional and formal capacity to initiate relationships, and to allow for product inspection at the booth, making sure that they can provide answers to any relevant questions about the company's products.