We are observing increasing hype about the wonders delivered by newest information technologies in an era characterized by knowledge as the critical resource for business activity. With the advent of new technologies, such as datamining, intranets, videoconferencing, and webcasting, several technologists are offering such solutions as a panacea for meeting the business challenges of the knowledge era. Trade press coverage of the 'productivity paradox' has further added to the speed of the information technology (IT) treadmill by suggesting that increasing investments in new information technologies should somehow result in improved business performance. For instance, some recent stories published in the trade press have asserted that certain technologies, such as intranets, have some inherent capability for facilitating organizational transformation initiatives, such as knowledge management.