the transition
has been from high quality and functionality
at a premium price, to differentiation through a
competitive combination of price, functionality,
and delivery performance. The customer today
is looking for a tradeoff: “Can you customize it
for my requirements and can you deliver it reliably?
And, oh, by the way, keep the price down”
(http://www.internetsolutions.enterprise.hp.com/
supplychain/library/articles/30000_feet.html).