RealNetworks, through its RealPlayer Music Store, sought a price war with Apple by dropping the price to $0.49 per song and $4.99 per album compared to Apple's price of $0.99 and $9.99, respectively. Analysts indicated that RealNetworks was pricing below the cost of purchasing the music from the record companies, and eventually it did increase its price to $0.99 per song;
however, it still offers, select songs market share, RealNetworks launched technology called Harmony, which allows RealNetworks users to translate songs purchased from RealPlayer Music Store