For owners, franchisees and developers, JW presents an exceptional prospect to build on the brand’s iconic legacy, as well as its proven performance and global preference. Serving an undertapped market for mid-level luxury lodging, JW dominates with a cost-efficient model that offers a healthy return to owners. JW hotels enjoy competitive advantages in select destinations including key global gateway cities and desirable resort locations, as well as continued expansion in emerging markets. And while new builds allow developers an open canvas to create a highly distinctive property, selective conversions can also succeed as an on-strategy JW hotel.