Introduction
Water gardening is a burgeoning business that
has a long track record of growth. Although the
market has matured, compared to models of
European markets the US water gardening
market still has a long way to go. There are still
great opportunities to be had in supplying
plants for the water gardening industry, but one
has to plan and develop a marketing plan with
care to be successful in today’s market. This
report details plans for entering the market and
growing at a specified rate by adding products
and services to maintain the early customer
base and to encourage a growing base.