All partners in the fruit juice supply chain shall behave legally and responsibly by respecting land and natural resource rights, by adopting zero tolerance towards corruption, i.e. abuse of entrusted power for private gain, being transparent about their activities and recognizing their impacts. (Ref. Transparency International).
In terms of land management, before purchasing land, a company must ensure that there is an informed consent of all legal and/or customary owners. Furthermore, a company shall ensure that it does not participate in or benefit from forced relocations, and adequately compensates inhabitants in legitimate relocations.