How can marketers leverage the natural way consumers shop to ensure their product effectively influences the customer’s buying decision? Sometimes it can consist of a colour (green=organic, light blue=healthier alternative, etc.) or the hierarchy of communication where the sub-brand plays a critical role. Since people shop with their eyes, the ability to leverage large images that either reinforce the end benefit or help understand the final usage help fill the information gaps in order for consumers to make a purchase. Large graphics connect with consumers and are an effective way to drive suggestion or reminder type impulse purchases.