Why is all this potted history of CSR important in a discussion about the future? Well, first,
it is to realise that CSR is a dynamic movement that has been evolving over decades, if not centuries. But second, and perhaps more importantly, it is to acknowledge that, despite
this seemingly impressive steady march of progress, CSR has failed. Furthermore, we are
witnessing the decline of CSR, which will continue until its natural death, unless it is reborn
and rejuvenated.