When managers demonstrate their personal commitment to service quality, frontline hotel employees follow their lead. Managers who are committed to service quality and demonstrate an autocratic leadership style create an environment that leads employees to share the organization's values. Those employees usually are more satisfied with their jobs and are more likely to perform at a high quality level in serving hotel guests. And by asking employees about their shared values, role clarity, job satisfaction, and commitment to service quality. Higher levels of management commitment to service quality led to a decrease in a directive leadership approach. The study confirms the hotel industry's need to start with management for improving service quality. An autocratic management style is important for creating shared values that improve frontline service.