1. Proportion of personal spending
Research found out that over 89.5% of respondents purchased clothes within 1 – 3 months
Proportion of clothing spending is in the same range as other spending (13%)
2. Top 3 type of clothing
The majority of male (29.6%) prefer to purchase Polo-shirt and another 25.9% prefer to purchase T-shirt ;
while the majority of female (28.2%) prefer to purchase shirt
T-shirt & Shirt is the top type for purchasing popular brand clothes
3. Important aspects concerning when buying clothes
4. Most popular brand
Zara is the brand preferred for future intention; while UNIQLO is the brand with highest score on expansive
5. Reason for choosing top 10 brands
Comfortable, Durable, High Quality and Reasonable price are still the main reasons for top 10
brands
The respondents are also looking for durability when buying clothes(40.3%)
Quality of fabric, can be matched with many occasions and price of the products are the most
important aspects concerning when buying clothes
Lee is the most popular brand with highest score on ever used and top of mind brand
6. Most popular place to buy clothes
Top 3 places for fashion shopping are 1) Department store (44.1%) ; 2) Market (22.6%), Online
store (14.5%)