YouTube Trueview (Skippable Ad): Targeting 25 - 54 years old
○ Affinity segment (people who are interested in): Family-Focused, Home Deco
Enthusiasts, Mobile Enthusiasts
○ In-market audience (people who are most likely to buy online): Home Furnishings,
Home Improvements
○ Topics: Mobile Apps & Add-Ons, Smartphones, Technology News
○ Free: Brand Lift Survey (recommended for Ad Recall and Consideration) + Brand
Interest
○ Free: Companion banner on desktop
● Search: Capture the relevant keywords
● Google Display Network & Remarketing:
○ Same targeting as YouTube Trueview + leverage Lightbox banners to get engagement
and explain about the technology in interesting and engaging way
○ Remarketing: For people who see YouTube Ad and people who already visited our
website